Request for Proposal DigYourWork ( ) is in search of an individual or agency for an ongoing relationship to drive traffic to our site and convert these visitors to sales. Requirements Phase I ? Assessment ? Understand our customer and their needs ? We assume you will be providing a questionnaire ? Assess our marketing effort so far ? landing page, website, assessment, emails, Facebook advertising, etc. Phase II ? Strategy ? Create a holistic strategy to drive consistent traffic to our site using social media, search engine marketing, search engine optimization, guest blogging, link-building, etc. ? Identify best keywords for driving traffic ? Suggest changes to our current website for maximum traffic and conversion ? Create a conversion strategy for sales on the site and ongoing communication through drip emails ? Deliverables: A summary document with traffic and conversion strategies Phase III ? Implement and Test Plan ? Implement traffic and conversion plans ? Split test messaging, ads, and other elements ? Create robust analytics that measure success ? Write and design drip emails ? Note: We have content ? written, audio and video. We have the capability to create more. But we will need you to do ongoing much of the ongoing content creation for marketing. Phase IV ? Maintenance ? Continue to work the plan ? Provide weekly analytics that demonstrate results ? Generate ongoing content with our assistance Payment Terms We prefer to pay a monthly fee with the ability to cancel at any time if we are not happy with the results. Preferred Provider Traits ? A demonstrable track record and references from successful similar projects you have implemented ? Strict adherence to deadlines and milestones ? Regular analytics reporting ? Prompt response to our emails and phone calls Desired Skills: Internet Marketing, Marketing Strategy, Social Media Marketing
